These were cardboard children's records with the animation printed right onto the disc itself (later versions like the one above had the animation on the label of regular colored vinyl). The Red Raven included a little mirrored device that you pop onto the turntable's spindle that reflected the animation in such a way that while the record plays you get to see a little cartoon.
The effect is rather hypnotic (the mirrored device is an ersatz praxinoscope for all of you optics junkies), and a neat addition to the typical children's fare on the record itself. Sixteen Magic Mirror Movie records were released by Red Raven (making for 32 animations of course).
Hat tip: Debby Long
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