Friday, December 08, 2006

Bright idea


Just in time for the holidays, and for the first time ever, you can buy Do-Re-Me & You! products online in the Kindermusik store. Previously available only through home parties, you can now shop online without the small group-social anxiety at

All the marketing stuff and exclamations aside, I sincerely, from the bottom to the top of my heart, am excited about this. Ever since Do-Re-Me & You! first launched, I couldn't wait until the new products came out and I could listen to the new music and start writing copy for the new catalog. Only problem was that only the folks who could find a sitter, or find the energy after a long day at work, to attend a party were the ones who got to experience these thoughtfully integrated books and CD sets.

And it's not just some turn-em-and-burn-em collection of music; or some rock-star looking for a stroll down the revenue avenue that's growing in the Kindy genre. We've been doing this for over 25 years. And with the outstanding musicianship and percussive gifts of Jon Negus; the mind-blowing arranging talents of Barry Webb; and the amazing Berklee-grad duo who founded the Music Factory and cranked out some amazing cinematic and musical adventures with Aesop fables, and the Tortoise and the Hare.

And given that the imagination of a child has enough power to make even a spoken word story come alive, I can't imagine what's going to happen in a child's mind when he gets his imagination on some of these songs and stories. Seriously.

Some no brainer, great gifts. Check it out.

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